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white prada purse of looking differently at things. We should accept the idea that more ethics does not necessarily mean less aesthetics.How have retailers and customers taken to the Carmina Campus concept?We started as a niche company and are still small because big productions would be nonsense in such a project. But from the start we have been in the best international stores and boutiques, and we have earned the loyalty of our customers.Of course, there are markets that are less ready to accept this change of attitude. But others have been very receptive from the beginning. In Japan, for example, we started working some years ago, and since then we have really gone very far.Some people see luxury fashion as inherently wasteful spending large sums of money on items that go out of season very quickly and are soon cast aside and replaced, in a seemingly unending cycle. How do you hope to alter this equation?What is really different about Carmina Campus is that my bags are not necessarily seasonal. Before, I used to look for inspiration and then for the materials that could interpret my ideas. Now it's the materials that inspire me to create collections. I work on styles and shapes that . can go over several seasons. This is the approach that reflects the change I went through when I decided to leave for some time fashion, buy a piece of land and return to the slower rhythms of nature.Even if my bags, at least those made in Italy, are not low priced, I like to think that who buys them understands the concept and appreciates the research, design and manufacturing involved for an item that is not intended to last just one season. If you feel a piece is only yours, it should not become old in six months.How would you describe "ethical" or "eco" shopping? Do you see this movement in fashion growing in scope or eventually trending out?Of course, the actual modification of consumer behavior can be a committing task, especially now that we are experiencing a tough crisis. Habit can be the most resistant factor to change, and this can be true also about upcycling. But economic experts and those who study these phenomena think that fashion consumers are gradually modifying their