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prada saffiano double zip tote bag garner during the turkey laden month.Local entrepreneurs Kate and Will Thompson are bucking the trend.The brother and sister duo own the cupcake shop Cupkates and Katie August Shoeware, a women's shoe, accessories and handbags boutique. They're heavily focused on Small Business Saturday, a day when they're expecting a large chunk of their holiday sales to happen. And it just happens to be the day after Black Friday."Small business is huge for us," Kate said.Cupkates makes most of its money between Halloween to Valentine's Day. Their gifting and home boutique has been open more than a year.By Halloween, the store had its holiday product out on the showroom floor in an effort to compete with the big box stores, Nichols said. He also orders limited edition items to help make J. Glenn stand out."This year I have to completely set myself apart," Nichols said. "You have to make yourself unique and different."The store also focuses heavily on customer service to lure shoppers and keep them coming back for more."A lot of people are starting their shopping early because they feel like they have less time this year," Nichols said.Gifts, in particular, are selling, with items under $50 specifically doing well. Dcor sales hadn't kicked in as of mid November.The National Retail Federation's holiday consumer spending survey, conducted by Prosper Insights Analytics, showed the average holiday shopper will spend $737.95 on gifts, dcor and greeting cards, 1.9 percent less than the $752.24 they spent last year.The federation is forecasting holiday sales will increase 3.9 percent to $602.1 billion.Katie August has been open only a few months, but Kate has noticed an overarching trend. The shop is inside Market LV at Tivoli Village, a location that attracts women from many walks of life. She said that no matter what socioeconomic class the women are in, it seems everyone is looking for a deal these days."We've really found by testing our products, keeping our price point affordable is key for us," Kate said.The store's golden price point for shoes is $58.95, and the most popular bag retails for $88.95.A national consumer poll of 1,000 households commissioned by the International Council of Shopping