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prada mens eyeglasses Lillians shoppe are not only greeted by the owner's friendly smile, but also by the familiar sounds of Dean Martin, Frank Sinatra and the smell of freshly brewed coffee. After meandering around the shoppe, it becomes obvious by the wide variety of "priced within your means" handbags and wallets, fun and funky jewelry, fashionable scarves and variety of other seasonal items, that this is a shopping experience like no other!Finally, each month Lillians guests can host their own private shopping parties called "Diva NightsTM." At these events, each group gets a preview of the month's hot new inventory, indulges in complimentary light appetizers, and enjoys a bit of pampering with complimentary salon services.LilliansTM Launches Two New Brandwide Marketing InitiativesPLYMOUTH, Minn., Aug. 4 PRNewswire LilliansTM, The Hippest Shoppe in TownR, today announced that the company has launched two new corporate marketing initiatives to bolster brand awareness and systemwide sales its first television commercial and gift certificates available for purchase via the Lillians Web site. It is currently airing on the TLC cable network throughout Minnesota, Wisconsin, Iowa, North Dakota, Illinois, Texas and Colorado. It is scheduled to run through September of this year.Cindy Deuser, CEO of Lillians, said, "The timing is right for this next level of franchise marketing, as the company has grown over the past four years to a critical mass of 28 shoppes in seven states making the investment in television worthwhile."Concerning gift certificates now available for purchase via the Lillians Web site, Deuser says this program is the result of requests from customers and shoppe owners alike.Lillians unique "unmall like" shopping experience offers women hundreds of fashionable handbags, fun flat wallets, stylish sunglasses, trendy jewelry and other seasonal items at "ridiculously affordable" prices. All shoppes follow the brand's "four day occasional sale" concept, opening their doors either the first or second Thursday through Sunday each month, year round.Lillians Holding Inc., parent company for Lillians Shoppes, began franchising throughout the United States in early 2008