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prada purses those that enhance a brand without taking away from its aspirational image, Kramer said. Among the brands she feels are it right is Burberry, which, for example, has fully integrated its Regent Street London store with technology from the company website including mirrors that transform into television screens allowing customers to see how the garments they are trying on looked on the runway.tweeted backstage photos of models before they went out on the runway. They live streamed the fashion show on in high definition, Kramer noted. a unique example of a brand that took the tools that are available, made them their own and used them in a way that a customer of that particular brand will appreciate. Kramer was preparing for her Wharton presentation, literally every day she found news of a new fashion related application or website from a feature on the eBay Fashion app that allows customers to take a picture of a particular fabric or image that inspires them and search for garments with the same color distribution, to Kaleidoscope, an application that allows users to search fashion images from the street to the web and directs them to where they can buy those pieces.Chanel has used its website to feature unseen footage of Marilyn Monroe and a history of its Chanel No. 5 perfume. But online, customers can only buy the brand makeup and skincare lines they must still hit the stores to browse or buy clothing, handbags and jewelry, which is in keeping with the company customer profile, Kramer noted.has always sold in a lot of different areas, as opposed to boutiques in fashion and specifically luxury brands, she said. is something where we like to have a baseline of access; we don think people expect to be able to purchase the fashion collection or handbags online. They know that is limited. We talked a lot about selling watches online, which would be the next tier. Some players are doing a great job of that, but we a price point above that.Luxury accessories auctionPerched atop the shelf of a glass enclosed cabinet, the Hermes bag received envious glances. After all, it was one of the most sought after bags at Heritage Auctions' Spring Luxury Accessories Signature Auction, held in New