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saks prada bags chavs decided the brand was part of their identity. Chubby, belly baring mothers on the dole carrying a baby in one arm and dangling a Burberry purse on the other did little for the brand's image, and by 2004 the association between delinquency and Burberry was so complete that clubs across the country starting turning away customers sporting the signature plaid.Democratization is a dangerous game, and the executive who misjudges the balance between accessibility and positional value can destroy a brand's cachet in a single season.With material like this, Dana Thomas could have told a profound psychological drama about consumer identity in a time of great demand. Instead she has written a bizarre conspiracy story about capitalist tycoons shattering an elite's claim on haute couture. Deluxe has much to say about what goes on behind closed doors in Paris and Milan, at the factories of China and in the retail shops of Las Vegas.But high end trivia doesn't explain the psychology of consumers who seem to need the stories and aspirations that luxury goods promise, far more than the well crafted objects.How long can you survive without a handbagGenerally, don leave home without it. I think men should have them too.Between not wanting to risk losing my money, cards, or whatever else I keep in my wallet, I don want to be going around with stuff like this in any pockets. Besides, if you carry a wallet and some credit cards and ID it would make your pockets big, fat, lumpy. If you don carry a wallet, you have to be remembering all your little, tiny, cards and money and whatever else every time you leave the house so you may forget something or have it fall on the floor when you stuffing your pockets!Then there are keys. I don bring all my make up, but there are a few make ups I bring so they yet more bulk. If you wantneed a little hairspray there may be the little hairspray bottle, and, of course, there the comb. I have hair that needs to be combed every time I move my head for the most part. I can imagine people not needing to comb their hair through a day.Then there may a cell phone or any other small electronics a person may want to keep with them. Again, stuffed in pockets they