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sales of which are apparently benefiting from the belt tightening trend.With sales of even necessities being crimped and showing consumers trading down, it should not be surprising that non durable goods purchases would likewise be impacted. In Australia "Trading down on handbags" was discussed by high end retailer Oroton, with regard to its recent results.Is it surprising to anyone, then, that of the Dow 30 stocks only Wal Mart WMT and McDonald's MCD are up year to year? These purveyors of life's necessities in cheap bulk form are flourishing as consumers cut back. The intercontinental super consumers were generally from resource rich countries like Russia, Brazil, and the Mid East, or low cost labor rich countries like China. was definitely from the aspirational consumer. were not really wealthy, but tried to live like they were or thought they were going to be rich from their real estate investments. The other big contingent of aspirational consumers were the newly upper middle class folks in emerging countries who for the first time in history actually had a wide variety of internationally made brandedluxury goods available to them and lots of savings to spend on them.Take a recent Investor's Business Daily article entitled After Buying Like Truly Wealthy, Aspirational Rich Curb Spending. In the article Howard Davidowitz, chairman of an eponymous retail consulting firm, says "A lot of it relates to a depression in financial services. Additionally, that aspirational customer who shops at Coach COH, making $100,000, who wants to live like he makes half a million, is completely underwater because of debts."Interestingly, the aspirational consumer appears to be getting hit hardest. Maritz Research did a recent poll which showed that those in the $75,000 to $100,000 a year income brackets planned to spend 41% less this holiday season than last. In contrast, last year they had planned to spend more on average than those with household incomes of $100,000 or more. The over $100,000 annual income set plan to cut back by only 26%, while the less than $75,000 crowd planned to trim just 14%. Kearney, who was quoted in the IBD article, "Over the last