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prada prescription frames buying attitudes. Consequently I believe fashion will increase its offerings, and there will be more space for new trends.Ikea founder tops list of richest EuropeansAs a teenager Ikea founder Ingvar Kamprad, now the richest person in Europe, peddled matches and pens by bike. Heribert ProepperAPSelling $3,000 handbags at a time when consumers are pinched might seem like an impossible job, but Bernard Arnault isn't daunted. In fact, he's optimistic. The French billionaire says he expects a sharp rise in earnings at his company LVMH Mot Hennessy Louis Vuitton, which makes luxury goods like TAG Heuer watches and Louis Vuitton leather bags.He's got good reasons for this confidence. Arnault has grown LVMH's market share during prior economic slowdowns. It's this prowess that built LVMH into the world's biggest luxury goods empire. It's also given Arnault a net worth $25.5 billion US and the title of fourth richest European citizen.No matter how grim the environment for consumers becomes, Arnault can count on at least 298 Europeans not cutting back on purchases. That's the number of European citizens on Forbes' most recent list of the world's billionaires. The combined net worth of this affluent group is an astonishing $1.4 trillion.The wealthiest of them all is Ingvar Kamprad. As a teenager he peddled matches and pens by bike. He found his real knack, though, with designing and selling furniture.The Swedish founder of Ikea is today worth $31 billion. His empire of utilitarian, affordable home goods keeps expanding. This summer, Ikea will open a store in the Brooklyn neighborhood of Red Hook. It's Ikea's first New York City store, and its 277th overall.Russian aluminum tycoon Oleg Deripaska is the second wealthiest man in Europe, with a net worth of $28 billion US. Ronald ZakAP Few can match Kamprad's wealth the one who comes closest is Oleg Deripaska. The Russian magnate is the second wealthiest man in Europe with a net worth of $28 billion.He owes his considerable fortune to his hold on Russia's aluminum industry. The commodities magnate is now expanding from metals into horses; he reportedly hopes to create an elite stable of world class thoroughbreds.Deripaska leads an