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women prada shoes with providing premium service to each individual shopper. Also, while LV has traditionally posted its strongest sales during the fourth quarter Christmas shopping season, the increase in Chinese consumers shopping abroad has caused sales to shift heavily toward the weeks leading up to the Chinese new year in late January or early February, resulting in a massive spike in sales in the first quarter. This has created challenges to LV as it tries to manage the supply chain implications of a shift in seasonality.Blistering Chinese demand, combined with factors such as purchasing limits and the high luxury tax at home, has also led to the growth of a large gray market for LV products.Quite naturally, the droves of Chinese shoppers who purchase LV products overseas are of concern to LV China. LV China wants China new luxury consumers to shop at home, not only to increase domestic revenues, but also because the company feels it can better control its in the home market: Having more Chinese staff with a better understanding of how best to serve Chinese shoppers makes LV better equipped to shape the customer experience it wants its Chinese customers to have.In the meantime, LV has moved quickly to adapt to, and better serve, this growing customer segment. At its Paris locations, Chinese shoppers can find numerous Chinese speaking staff, all of whom have been trained to better meet Chinese needs and better handle the spikes of tour bus traffic. According to July Azoulay, marketing manager of LV, the LV flagship located on the Champs Elyses hired multilingual Chinese, Russian staff to meet and greet its clients.At home, LV China has developed innovative ways to strengthen its relationship with this high priority customer group. In Shanghai, three stores exemplify LV customer segmentation and targeting strategy: The LV flagship on bustling Huaihai Road attracts young, aspiring buyers and prominently displays lower priced luxury items. Across the river in Pudong, LV location in the main business and financial district has a masculine dcor, as described by some LV employees, and caters more directly to businessmen shopping for gifts. In Plaza 66, Shanghai premier luxury