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prada handbags for men Print advertising will feature pop musician Teddy Geiger and there will be online advertising and store contests.Levi Strauss and Co, still based in San Francisco, is one of the world's leading apparel designers and manufacturers and sells casual wear under the labels Levi's, Dockers, GWG and Levi Strauss Signature Brands.Meanwhile, the Pettersen family owners Ryan and Dianne and their manager son Scott have recently finished an $80,000 remodel of their downtown store, including a complete reconfiguration, new wall partitions, vaulted shelving and elaborate wall and window decals. After closing outlets in Nanaimo and Whistler due to high rents and overhead, the family has consolidated operations in the Royal Trust Building.This summer marks the 14th year in business for the Pettersens. The store carries 65 different styles of Levi jeans, from 'skinnys' to cords, as well as shirts, belts, bags and other apparel. And while locals are loyal, tourists are a big draw."During the summer months, tourists make up 25 to 30 per cent of our business," says Ryan Pettersen."In some parts of Europe these jeans sell for hundreds of dollars so they are popular."Ryan Pettersen says the family has made a point to stay open late for the cruise ships, which is the main reason they moved out of the Bay Centre four years ago.Levi's sets new tone with iPod jeansVICTORIA Levi Strauss, the German immigrant who invented blue jeans more than 150 years ago, is probably grooving in his grave.The iconic company he founded by sewing surplus tent canvas into pants for miners during the California Gold Rush riveting the pockets so they could carry heavy rocks of ore has now wired some of its denim for digital sound.Levis Strauss Co. unveiled this week its Red Wire jeans line that work with Apple Computer's popular iPod music player. Levis Stores in Canada started receiving the jeans last week while American and European stores rolled out the lines on Monday.Red Wire DLX jeans have a washable iPod dock and soft rubber joystick controller built into the pockets, allowing users to control song selection and volume without even handling the music player. The iPod Nano also fits securely into its own