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infant prada sneakers IBM, specializing in business and growth strategy, and entrepreneurship. Nothing there that screams high end fashion maven.But Gorgla knows opportunity when she sees it: the lower costs and easier start up for e commerce businesses and the rise in online shopping, especially by women. Those are opportunities open to everyone now. Add to that her observation that women who want to make a fashion statement need that fantastic bag only for a moment; they can rent as well as buy.She created a curated marketplace, I ELLA, where women can Buy, Borrow, Swap + Sell designer apparel, shoes, accessories, handbags, and more. She has carved her own niche in the multi billion dollar resale fashion industry. I ELLA's 65,000 members shop for pre owned luxury brands including Marc Jacobs, Louis Vuitton, Chanel, and Valentino. Items can be borrowed at a weekly or monthly rate, or purchased at a discounted price. The average sale is $140.To build interest in I ELLA, Gorgla partners with celebrities such as John Legend, Estelle, La La Vasquez Anthony, Veronica Webb, Whitney Port, and celebrity stylist Mary Alice Stephenson who open their closets to benefit the charity of their choice. Three quarters of the purchase price of those sales goes to the charity but the PR for I ELLA priceless. For general purchases, 10% of each sale is donated to three featured charities of the month. I ELLA is a good business in every sense of the word. in 2011, and was deemed "2011 Best of the Web" by InStyle Magazine. In addition, Gorgla was named one of Inc. Magazine's "11 Leaders to watch in 2011."Gorgla lists five keys to her success:1. Have grit it's a "must have" quality for all entrepreneurs.Gorgla has a passion for fashion and strong business skills but, as many entrepreneurs know, the key to success is persistence. You will hear "no," but that doesn't mean you stop educating potential investors and asking, asking, asking.Raising money hasn't been easy. "It's a daunting process," said Gorgla. She can spend as much as 80% of her time doing it. Having never raised capital before, she didn't know the tricks. Gorgla met with about 75 potential investors over a 2 year period raising $1 million. One potential