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prada bags collection recent years.is definitely more of a focus for us, said Jennifer de Winter, the general merchandise manager for accessories at Saks Fifth Avenue. are looking at adding more in store shops, the way we did with handbags and considering other ways to step up marketing.Bergdorf Goodman too is looking at ways to expand its jewelry offerings. The luxury store is adding collections by Fred Leighton among other jewelers. are two things women can live without, said Bergdorf Goodman Chief Executive Jim Gold. and jewelry.Despite commanding worldwide name, recognition branded jewelers make up just 15 percent of the $120 billion market, which is dominated by mom and pops. Analysts expect the balance of power to shift as these brands, fresh from restructurings and product innovations, pour money into store networks and marketing.Bulgari is expected to spend $134 million this year on store expansion and renovation, including $40 million that went toward a refurbishment of its New York flagship on Fifth Avenue and 57th Street. Of the $278 million that Compangie Financiere Richmont plans to invest on assets this year, half will go toward its Cartier brand.A microcosm of the heated competition can be seen on Madison Avenue, where jewelers are nearly tripping over each other to open larger stores. Among those moving into bigger locations are Graff, Chopard and Bulgari. And Tiffany, according to Hope Consolo, is close to signing a lease for its third Manhattan store, at 62nd Street.All the spending on store expansion comes with a double edge. Any cooling in sales could leave these companies vulnerable to high fixed costs. Fashion brands like Prada and Gucci spent millions on flagship stores in the late 1990s, only to watch sales tumble in the wake of the Sept. 11 terrorist attacks.For now, though, analysts expect the super rich to keep spending. people are not dressing up as much as they used to, so accessories like jewelry, watches and handbags are becoming more important, said Milton Pedraza of the Luxury Institute.luxe indulgence of textilesHomeColumns Blogs Video Photos Weather Traffic Special Sections Contests Sponsored Content NewsLas Vegas Neighborhoods Politics