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authentic prada handbags says Lipkus.He is currently working on a case in Toronto where counterfeit Gucci, Louis Vuitton, and Chanel purses are being sold for around $500, while the authentic bags cost about $1,000. "That's not a cheap knockoff. I can tell you that people are buying these things, and they believe that they're real."Although there are examples of counterfeit items being sold at reputable retailers, it isn't common, according to Doug Geralde, chair of the Canadian anti counterfeiting network and director of audits and investigations for the Canadian Standards Association."Counterfeiters are trying to get in everywhere. It is less likely they will appear at a well known retailer , but it is their goal. Retailers are often short shipments on products and have to order more, and counterfeiters capitalize on that," he says.The best way for consumers to protect themselves from counterfeits is to buy products from a licensed dealer, says Lipkus. This information can usually be obtained from the company's website. As well, the cost of an item should be considered."If the price appears too good to be true, it probably is," says Lipkus.'People perceive it as a victimless crime, that it's not really hurting anybody.' Doug Geralde, Canadian anti counterfeiting networkIf you think you've been duped, check with the manufacturer. Many designers have information on their websites on how to spot counterfeit items. And Lipkus urges consumers to report the sale of counterfeits.While some consumers are genuinely tricked, there is still an appetite for cheap imitations, according to Sgt. St Jean. In an Environics research survey conducted last year, more than 25 per cent of Canadians admitted to buying counterfeit goods the most common purchase being clothing, at 44 per cent. "People perceive it as a victimless crime, that it's not really hurting anybody," says Geralde.Some consumers think the only loser is a large corporation with a lot of money, but the truth is that counterfeiting has many victims.Counterfeiters want to make products for the lowest price possible, which can involve forced child labour and hazardous working conditions in countries like China, where these goods are produced, for example.If in