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prada dress shoes for men sluggish, Cadolle, like many small French luxury firms, finds itself struggling to tap into a $191 billion global boom driven by customers from emerging markets."The last four months have been difficult," said Poupie Cadolle, a small woman with a warm smile who spends her days fitting 5,000 euro bustiers and 600 euro bras."We thought hard about how to get clients, beyond word of mouth. It is not easy. We decided on going into Brazil, not China."Unable to wield the financial firepower of conglomerates such as LVMH, Richemont, or PPR, small family owned enterprises are finding modest and innovative ways to attract new customers.Some, like Cadolle, are choosing one country over another and relying on invitation only trunk shows and other private events.Others are opening stores in Hong Kong but not Shanghai, while for a few the focus is on still rich markets in Japan and the United States.All are choosing carefully. The internet is not seen as a route to market few small luxury companies feel comfortable selling goods online given the luxury experience is one where items need to be handled to judge the quality and design."China is definitely the big prize and, by and large, the customer there only wants big, recognizable brands," said Pierre Mallevays, a managing partner at Savigny Partners, a corporate finance boutique specialising in luxury and retail."You cannot have a China only market. For your brand to be credible, the travelling Chinese will expect to see your stores in Paris, Milan or New York."That kind of reach is difficult for smaller brands unable to afford a presence in several European cities and major Chinese cities where real estate prices are high, salespeople increasingly scarce and the best distributors already engaged.LVMH and other luxury giants, meanwhile, are tapping into the Chinese market by scaling back in department stores and, instead, opening giant flagship stores in large and mid size cities across the country.Smaller European brands hope Chinese customers, as well as the newly rich from Russia and central Asia, see the appeal of a tasteful shop in Paris with an elite clientele in the French tradition of discretion and craftsmanship.Many are