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prada wallet italy desire to buy into the luxury sector.The world's biggest luxury market within five years has become a second home for brands such Hermes, Prada and Tiffany Co that tap Chinese appetite for sports cars, luxury handbags and diamonds.And British designers have taken note."There's quite a boom in the world of fashion and I believe that is mostly because of China," designer Vivienne Westwood told Reuters after her Red label fashion show. "At the moment, we're all benefiting from this big interest in China."Asked if she was courting Chinese buyers, she said: "No, they're courting me, they've come to us."At London Fashion Week, which ends on Wednesday, Chinese buyers have been seen taking their seats at catwalk shows.China's consumption of luxury goods is forecast to grow 18 percent annually to about $27.5 billion 17.5 billion pounds by 2015, from about $12.2 billion in 2010, according to consultancy McKinsey."About five years ago, everybody was saying it was Russia, and then Russia, India and now it's Russia, India, China," British designer Paul Smith said."We do really well in Hong Kong. Next year we'll have one store in Beijing, one in Shanghai then hopefully over the next few years, about 20 in the next four years. But it's early days still yet, I'm still very cautious."China's market can be tough to crack, with some cultural challenges to win customer hearts for certain types of products still evident.Counterfeits cost luxury groups hundreds of millions of euros in lost sales every year and imitations are becoming increasingly refined and sophisticated.While the number of high net worth individuals in China is set to continue to rise steadily, the bulk of the country's population cannot afford upmarket Western brands.Harold Tillman, chairman of the British Fashion Council, said he was taking a group of designers to Hong Kong next month to show their products."Next year I'm taking them to Beijing and Shanghai. So we are working on getting the audience," he told Reuters.While Chinese consumers may be designer "hungry . we don't have to rush, we've got to do it carefully," he added.Investors flocked to the flotations of Prada in Hong Kong and luxury goods maker