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womens prada glasses are generally not within the reach of the general public.Gao says this year she aims to buy a brightly coloured Kelly Candy handbag that costs at least four times her monthly salary of 20,000 yuan $3,100."There are some things that are classic by design and widely recognised by the market. I really hope to one day be able to own all these classic designs," said Gao, who regularly sets aside some of her salary, and income from investing in stocks, to buy shoes and bags.To attract shoppers like Gao, LVMH and other larger luxury brands are trying to strike the difficult balance between exclusivity and popularity to remain profitable.Louis Vuitton slows expansion to protect imageLouis Vuitton, which generates more than half of LVMH's operating profit, has been opening shops in the past decade in places as remote as Mongolia."The group's strategy now is to limit store openings," Mr. Arnault said at the group's annual results presentation. "We want to focus on leather products with high value added."Louis Vuitton, which is known for its LV embossed handbags, has started offering customers made to order bags in exotic skins and created invitation only spaces in its shops.Instead of opening new boutiques, he said, Louis Vuitton will expand existing ones, as well as offer customers a more personal relationship.Mr. Arnault said Louis Vuitton, which recently launched a major television ad campaign, was not planning to open boutiques in second and third tier cities in China to "avoid becoming too commonplace."Analysts said Mr. Arnault's comments mean Louis Vuitton would probably not open shops for some time, a strategy that helped boost revenues in the past."This means that short term growth should be more moderate, as we have started to experience for a few quarters," said luxury analyst at Exane BNP Paribas Luca Solca."But the good news is that their expectations on China are good, and that the fourth quarter has started to show an acceleration on the third quarter, albeit a modest one."Mr. Arnault warned that an appreciation of the euro in 2013 could hurt the group's business and implied Louis Vuitton could raise prices. Louis Vuitton increased its prices in Europe in