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followers.Singapore entrepreneur Aileen Sim, recently launched an app for splitting bills called BillPin, settling on an iOS version because that was the dominant platform in the three countries she was targeting Singapore, India and the United States."But what surprised us was how strong the call for Android was when we launched our app," she said.Indeed, 70% of their target users 20 something college students and fresh graduates said they were either already on Android or planned to switch over. for sure, but surprisingly even in Singapore," she said. "Even my younger early 20s cousins are mostly on Android now."BillPin launched an Android version this month.Napoleon Biggs, chief strategy officer at Gravitas Group, a Hong Kong based mobile marketing company, said that while Apple and the iPhone remained premium brands there, Samsung's promotional efforts were playing to an increasingly receptive audience.For some, it is a matter of wanting to stand out from the iPhone carrying crowd. Others find the higher powered, bigger screened Android devices better suited to their changing habits watching video, writing Chinese characters while the cost of switching devices is lower than they expected, given that most popular social and gaming apps are available for both platforms."Hong Kong is a very fickle place," Biggs said.Janet Chan, a 25 year old Hong Kong advertising executive, has an iPhone 5 but its fast draining battery and the appeal of a bigger screen for watching movies is prodding her to switch to a Samsung Galaxy Note II."After Steve Jobs died, it seems the element of surprise in product launches isn't that great anymore," she said.To be sure, there are still plenty of people buying Apple devices. Stores selling their products in places such as Indonesia were full over the Christmas holidays, and the company's new official store in Hong Kong's Causeway Bay has queues snaking out of the door most days.But the iPhone's drop in popularity in trendy Hong Kong and Singapore is mirrored in the upmarket malls of the region."IPhones are like Louis Vuitton handbags," said marketing manager Narisara Konglua in Bangkok, who uses a Galaxy SIII. "It's become so