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prada belts women shopping mall, LV is building its largest store worldwide, a Maison store, focused on educating shoppers. It will feature the first LV atelier workshop outside France, providing an ultra premium shopping experience where craftsmen from Europe will demonstrate the traditional methods used to create LV trunks, watches and bags. In 2011, in addition to experiencing LV in stores, people in Beijing queued for hours to learn about the history and evolution of the brand at LV Louis Vuitton Voyages exhibit at the National Museum of China.Other initiatives LV has taken to strengthen its relationship with Chinese consumers at home include investing heavily in staff training to provide customers with a premium shopping experience and demonstrating its commitment to its Chinese customers through a new advertising campaign featuring the Taiwanese Canadian model Godfrey Gao the first time LV has used an Asian male to showcase its products.Going forward, LV and other similar luxury retailers need to continue to focus on their ability to connect with customers in China. LV segmentation strategy in its brick and mortar stores in cities such as Beijing and Shanghai is a good start. For those customers already shopping abroad, LV would benefit from sharing customer data across regions so that a VIP shopper in Europe is recognized when he or she enters a local LV store in China.LV can further strengthen its ability to connect with young Chinese shoppers via its online marketing efforts. Just as luxury brands in China generally have chosen not to tailor their products or store designs drastically to the local market so as to preserve the perceived authenticity of the brand, they generally have not tailored their online presence to better suit this new media market. However, the role of the Internet is far more important in the young Chinese consumer shopping process than it is in other markets.A study by Bain found that the number of Chinese consumers who rely on the Internet especially social media such as bbs forums and microblogging as a means of researching luxury goods and brands has increased by 30% since 2006. In addition to learning LV history and brand message, young Chinese shoppers