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prada nylon such as Chanel and Hermes are catching up fast.A recent study by consultants Bain shows twice as many Chinese now covet Hermes, creators of the iconic Birkin and Kelly handbags, and the brand is the third most likely to be purchased after Gucci and Louis Vuitton.prefer Hermes because our products are more subtle and not over exposed, the brand China president, Leo Liu, told Reuters in an emailed statement.SOME LIKE IT HAUTEFor Gao Jie, 27, a public relations employee who routinely buys luxury goods, Hermes is the ultimate status symbol: their bags are handmade, come in limited quantities, cost anything between $9,000 to $150,000 and are generally not within the reach of the general public.Gao says this year she aims to buy a brightly coloured Kelly Candy handbag that costs at least four times her monthly salary of 20,000 yuan $3,100.are some things that are classic by design and widely recognised by the market. I really hope to one day be able to own all these classic designs, said Gao, who regularly sets aside some of her salary, and income from investing in stocks, to buy shoes and bags.To attract shoppers like Gao, LVMH and other larger luxury brands are trying to strike the difficult balance between exclusivity and popularity to remain profitable.LVMH is offering customers increasingly expensive and bespoke services to try to retain a mystique around the Louis Vuitton brand, whose creations are seen as being both too common and easily copied.The company is also careful about rolling out new stores, aware that the brand would suffer from too much visibility.Whether these strategies will convince savvy Chinese shoppers like Daisy Liu to carry their LV bags is unclear.embedded in that, is this notion of exclusivity: that not everybody has it. It always a fine line that the brands need to tread, said Torsten Stocker, partner at business strategists Monitor Group.Louis Vuitton so last season for China's super chicSHANGHAI Reuters Daisy Liu epitomises China's obsession with luxury brands: her shoes are Guiseppe Zanotti, her brooch Chanel, a floral Hermes scarf is stylishly knotted over one shoulder. She won't, however, tote a monogrammed Louis Vuitton handbag ever again.Wealthy