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prada strap sneaker dealers in limited edition prints to disclose an array of information, including how the works were created and to post a sign informing customers of their rights under the law."Louis Vuitton is not ordinarily in the business of selling fine prints, but rather is in the business of manufacturing and selling luxury handbags, luggage and accessories," contend the company's attorneys in a memo intended to persuade the judge that its violation of the act was not done "willfully." If it was, the merchant could be subject to damages under the Fine Prints Act of triple what it originally charged for the prints potentially $12 million if Arthur's case goes forward as a class action.The separate class action suit against MOCA in Los Angeles Superior Court, reported by The Times last year, alleges no fraud but concerns failure to provide proper certificates for three Murakami prints that Arthur bought for $2,655 at the regular museum shop. Judge William Highberger is expected to rule by summer whether that case should go forward. MOCA contends that the suit should be dismissed because last month it gave Arthur the legally required certificates it had previously failed to provide; Arthur says that in describing two of his purchases as "posters," the certificates raise even more troubling questions about whether MOCA was cheating buyers by charging inflated, limited edition prices for mere posters.Suing to assert his rights under the Fine Prints Act is "not some trifling nuisance," Arthur said. "These are investment quality art products. The disclosure impacts their value, and the success or failure of my investment. It also tells whether or not I was scammed."Louis Vuitton sues Hyundai over Super Bowl ad for Sonata sedanLouis Vuitton, maker of handbags, luggage and other luxury goods, has sued Korean automaker Hyundai over one of its Super Bowl ads that featured the Alabama built Sonata sedan.In its complaint, Louis Vuitton alleges trademark violations in an ad titled "Luxury," Reuters reports. The ad shows a basketball with markings similar to those found on Louis Vuitton merchandise, the complaint says.A key theme of the company's campaign is value. Pricing for the