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restaurant chain Pizza Express to support restoration projects.For now, however, cash infusions from big brands, with commercial images strongly tied to their Italian roots, seems to be just the prescription for the problems ailing various monuments. Especially with traditional entities of public maintenance lacking the necessary resources."The city administration is being remarkably inefficient in managing Venice and should not be allowed to become too reliant on the private sector to mop up the mess of its own messy housekeeping," says activist da Mosto.For now, though, most locals seem happy that at least someone is around to clean up the mess, even if it means identifying history with commercial promotion.How fake designer bags help sell the real thingsFakes: Markets in the UK are flooded with counterfeit versions of luxury handbags but their sales have been found to boost those of their expensive equivalentsYi Qian disputes the theory that every fake handbag that is bought means one less handbag sold by luxury designers.He argues that counterfeits can act as free advertisement for the real thing, boosting popularity and creating what MIT marketing professor Renee Richardson Gosline has described as a 'gateway' product.Gosline's theory is that women who buy cheap versions, that quickly fall apart, begin to yearn for the real thing.With policing curtailed, counterfeiting took off in 1995 Qian estimates there was a nearly 100 per cent increase in the production of fakes in just two years.Sales of mid range bags fell over the same period but, counterintuitively, their luxury equivalents actually saw an increase in sales as people sought higher quality items.Mike Saffron I think if you did a straw poll you would find 99 per cent of women would not be seen dead with one of your conterfeit purchases! Sorry but you get what you pay for, and a fake designer bag will never match the real thing. I once bought a fake Lous Vuitton tote bag in a market in Hong Kong I have never used it because as good as it is, it just does not stand up next to my genuine LV bags. I went to the Bond Street LV store this week after saving up for a particular bag I had my eye on for a while and