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big black coach purse (high prices) don't faze them."Credit lower trading fees, too. Investors once bought and sold stock mostly in so called round lots of 100 to avoid paying higher broker commissions for so called odd lots. A high stock price made buying in blocks of 100 out of reach for some small investors. That was one reason companies split their stocks.In 1975, regulators banned fixed minimum charges for stock trading, forcing brokers to compete on commissions. Fees plummeted further with online trading in the 1990s. Now, discount brokers charge a straight fee per transaction, sometimes as low as $2, so it doesn't matter how many shares you buy.It's no bull market fluke. When the market was higher, at its October 2007 peak, $100 plus stocks numbered 33, fewer than today. In the dot com boom in 1999, 27 breached the triple digit mark. In 1985, a peak year for that decade, only 17 hit that mark, though the number for that year is higher if you adjust for inflation.Don't be fooled. A higher price may add prestige, but it says nothing about whether the stock is a good value. To figure that out, experts say, you need to look at how the price compares with its per share earnings, among other measurements.In the bull market of the 1990s, companies split stocks constantly to broaden their appeal. Dell and Microsoft split seven times each that decade. Cisco split eight times.Since then, the number of splits has bounced around, but the trend has been down, and sharply. In 2000, there were 70 splits. In 2004, there were 38, a high for the past decade. In 2006, the last calendar year before the Great Recession, there were