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retails for $900 when branded by the top names. This is because there are no middlemen and no monster organizations on payroll nor expensive advertising campaigns to finance. You just pay materials, workmanship and an honest profit to the manufacturer.Of course when selling under your own brand, or unbranded, you are unlikely to be able to charge as much as the top names; however the profit margin is still 3 4 5 fold! And your lower prices, being more affordable, attract more customers and translate into a higher volume of sales.Let's be clear about one thing: when we talk about private labelprivate brand handbags made by the top Italian manufacturers who work for the big names, we are talking about original designs of the manufacturers and NOT of copies or so called "replicas" which are also illegal copies.These original designs however are always very successful because they follow each season's trend in terms of style, materials and accessories.In fact they are often even MORE successful than the big names because the often "hostile" or difficult to wear "cutting edge" of the big names is "smoothed out" in the private brand designs which are thus more wearable, comfortable, saleable.Many Italian manufacturers will of course produce your own designs, this however requires considerable skill in preparing the designs, investments for setup costs, large minimum orders, travels to the premises to define details etc. Manufacturing your own designs, therefore, while a very profitable option, is a medium term project and worth it if you have already established good revenues in the field of handbag retail.Instead, choosing existing designs and have them branded with your own logo is very quick and minimum quantities are as low as one dozen! This is also a safe choice unless you are an experienced designer and marketer.In fact the Italian manufacturers, being very experienced with worldwide trends and sales, know exactly which designs are hot in each country, which colours sell best in each country, which features are necessary to succeed in each country; from the lenght of handles to zippers to inside pockets. This type of knowledge is worth thousands of dollars in