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prada ladies shoes makeup, handbags, movie rentals, music downloads, vacations, taxi rides, and most conveniences stopped. She'd love to buy a new MacBook to help with networking, building a personal website, and promoting her film, but instead she nurses a wheezy old Dell laptop, using programming tricks learned from friends to keep it kicking. When Goerz met a potential client about some freelance work recently, she freshened her outfit with a $10 designer blouse from a consignment shop. Instead of going to a salon for highlights, she squeezes lemon juice into a spray bottle, dilutes it with water, and squirts that onto her hair $1 trick she learned as a teenage lifeguard. See 7 ways to survive the jobless recovery. Food had been a big part of Goerz's budget, so instead of spending $10 on lunch every day and going out to dinner four nights a week, she's cut back to two homemade meals per day late breakfast and an early dinner. Her diet is more healthful now, and there are other benefits: "I can wear clothes from three years ago, when I was on this huge fitness kick. Suddenly, I have a whole new wardrobe."Goerz still goes out with friends once or twice a month, but always economizes: "My strategy for going out is to eat only half of what I order and bring the other half home. Then I turn that into two more meals, since I keep fluffing it up with more rice or something else." Goerz laughs as she says this, aware of her extreme thriftiness. "I stretch everything," she chortles.A close circle of friends helps compensate for the spartan privations. One friend who loves to cook hosts a weekly Monday dinner for Goerz and half a dozen others, who usually show up with a couple of bottles of fine wine remaining indulgence. Many of Goerz's friends are also out of work, and even those with good jobs seem to have caught the thrifty vibe. "Even people who don't have to cut back are doing it," she says. "It's a new kind of consciousness. They seem to be thinking, 'I don't need all this.' "Most Americans can live without the proverbial daily latte and a few other niceties, but economic data and anecdotal reports suggest that it's a much bigger struggle to accept permanent lifestyle diminutions,