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the top of each chain's management ladder although all staff are fully trained to deal with complaints.Furthermore Palmers are part of Associated Independent Stores AIS, the largest independent buying group in the UK to which Jarrolds and Aldiss also belong.Membership of AIS gives Palmers the buying power necessary to compete with big name high street chains and allows them to offer a price promise that will refund the difference if an item is found cheaper elsewhere.t Palmers head office tel: 01493 844291A "warm smile and personal service" are offered at Nicholson's of Holt. Since 1989, it has offered a wide collection of women's wear to the local community, rivalling larger London competitors with its loyal customer base.Set in a large Georgian building on the High Street, a varied range of clothes, footwear, handbags, jewellery and other accessories are available from key designers such as French Connection, Roxy, Olsen and Grape Lanes.The shop is divided between two floors, the ground floor aimed at the older age range from thirty upwards, and the first floor intended for those looking for younger designs.Owner Clare Nicholson believes the key to their success has been their different approach from other clothing shops, as they offer a "special shopping trip" for their clients, but give credit to the consistent support of their returning customers, which in the main are from Holt and the surrounding area.They don't offer internet sales from their website, as they believe visiting the shop, being part of the local community and having a face to face greeting, where people can feel the clothes and talk about the items they're looking for is really important for both the customer and the local area.t Nicholsons of Holt, 33 High Street, Holt, tel: 01263 711230When the last remaining shop in the small village of Thornham, near Hunstanton, closed the two women determined to replace it must have been aware they were taking a gamble in a world of supermarket chains.But not only has their shop proved a huge success it has gone on to take in the already shut down post office and in a month will see the launch of a caf. And it is all in less than eight months since