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prada wedge sneaker is women wearing sheer tops and finding ways to show the bras off."Pam Danzinger, president and founder of Unity Marketing, a market research firm that focuses on elite consumers, said Rococo Dessous' line has the "wow" factor that could entice the wealthy to purchase."That's the real challenge now , because there are so many products for affluent people to buy," she said. "Because they're not limited by their checkbook or pocketbook, they can buy a whole swath of products."Danzinger added that the wealthy are typically shrewd shoppers who will buy a luxury item when it matters to them and it has enough value to justify the price."That's one of the biggest misconceptions about the affluent that they're out there looking to spend as much money as possible," she said.Lingerie boutique new addition to Hyde Park VillageHYDE PARK Lesley Geyer probably would have opened her Hyde Park lingerie boutique a bit sooner, but not finding love kind of got in the way.She graduated from the University of Florida in just 2 12 years in 2004, after bringing in course credits and buckling down over the summers. The business major knew it would be only a matter of time before she started her own business. But before making the final plans to open the Pink Petticoat this week in Hyde Park Village, she allowed for a few distractions.Last year, Geyer, 24, was one of 25 women picked as bachelorettes for ABC's The Bachelor: London Calling. The idea, she said, was her cousin's: "I had never seen the show before."In the end, she didn't get to know British bachelor Matt Grant very well Geyer was one of 10 who didn't make it to the second round.Still, she had fun. "It was a nice several weeks' vacation in LA," said Geyer, a 2002 graduate of the Academy of the Holy Names who recently has served as a youth minister for St. Mary Catholic Church in Tampa. "I was not there really expecting to find love. I have a wonderful boyfriend right now who is very happy that I didn't."After the few months' derailment, her plans for the Pink Petticoat got back on track. She said the 940 square foot shop, behind the Wine Exchange in the newest area of the village, is an ideal marriage of her