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bringing design inhouse, eliminating suppliers and ensuring clients know everything is handmade by French artisans.This type of branding is vital to the appeal of French luxury, yet it is not always easy to convince emerging market clients that handmade is better. Many live in countries where goods are only made in small shops out of necessity.Corthay is a bespoke men's shoe shop in the 2nd arrondissement where Pierre Corthay works in the front room making crocodile and elephant skin shoes that take six months to complete and cost upwards of 3,000 euros.It recently teamed up with Groupe Edmond de Rothschild to sponsor a road trip for select clients through the Alps in high end sports cars. Chief executive Xavier de Royere said the event was expensive for Corthay but worth it because it created a sense of glamour around the brand."The Chinese do not always understand our store," said Royere, who joined from Louis Vuitton. "Small is not good there. They want a big shop. Lots of options. Big prices. Big, big, big."Royere, planning to open shops in Dubai and Hong Kong in coming months, said he was in less of a hurry to go to China and will not open there until 2013 at the earliest.In the United States, the brand is confining itself to department stores in New York, San Francisco and Beverly Hills for the moment."We counsel companies to go to Hong Kong first. Learn about the customer. Then go to mainland China," said Ponsolle des Portes, head of Comite Colbert, a luxury industry lobbying group.Chinese customers need to become acquainted with the notion of truly high end luxury, and smaller brands can still make a lot of money from established markets, she said."It is hard to convince some Chinese women that she should have wonderful undergarments," said Poupie Cadolle. "This is not a culture that even has nightgowns."Asia makes up 19 percent of the luxury market but is growing faster than any other region, Bain research showed. By 2014, it will be on a par with the Americas in size.Yet it will still lag Europe, the largest luxury market. And while many customers in European shops may be tourists, small companies still see money in established markets.Luxury brand Camille