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prada leather handbag managers and executives and we thought this was a good time in order to expand our team at the top level," he said Tuesday in an interview.Brooks, an industry veteran, has been praised for reshaping and rebranding the national retailer over the last few years into an upscale chain that offers high end clothing, handbags, shoes and accessories.With her at the helm, Hudson's Bay has also partnered with several new brands and retailers, including Britain's Topshop.As vice chair, Brooks will move on to a more "advisory capacity" with the company's board of directors, the Toronto based retailer said."The new role really puts Bonnie in a stronger position for us to leverage her talents," said Baker. "She will be spending a lot of her time on long term strategies and advising me and working on trends and improving the quality of our stores and the quality of our customer service."Brooks, who has also been featured in radio advertisements for Hudson's Bay for several years, will continue to be the face and voice of the chain."Nothing is changing. Bonnie is not going anywhere. She did such a good job, you get promoted," Baker said. "She's going to be expanding that vision to more aspects of our business and less burdened by our day to day business."Prior to joining parent HBC, Brooks was the president and chief executive officer of the Hudson's Bay department stores. She's also worked for Asia's Lane Crawford retail stores, Holt Renfrew, and was editor in chief of Canadian fashion magazine Flare.Retail consultant Maureen Atkinson said this executive shuffle is definitely a promotion for Brooks. Williams Group. "We heard so many promises in the past so clearly she has been able to deliver on really what she said and I think this is just a recognition of that."Founded in 1670 as a trading company with rights to large portions of what is now Canada, HBC currently has 90 the Bay department stores across the country. The company also owns 69 Home Outfitters houseware stores and 48 Lord Taylor department stores in the United States.Rodbell has been an executive with HBC since February 2012 after having joined Lord Taylor in 1985.Baker said the responsibilities of chief merchant