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cheap prada purses company's adjusted, or normalized, loss for the period was $14.3 million or 12 cents per diluted share compared with a loss of $23.3 million or 22 cents per share in the first quarter of 2012.The adjusted loss was deeper than the consensus estimate of nine cents per share but revenue was higher than expected.Shares in HBC rose sightly to $16.20 on the Toronto Stock Exchange after hitting $16.95 earlier in the day, as retail sales rose by 4.2 per cent to $884 million from $848.2 million in the comparable 13 weeks ended April 28, 2012. The consensus estimate was $863.6 million in revenue. The retailer returned to the public stock markets in November.Hudson's Bay stores in Canada had 7.6 per cent same store sales growth, offset by a 1.4 per cent decline at Lord Taylor stores in the United States.Tal Woolley of RBC Capital Markets said the company's sales figures beat expectations, as did Canadian same stores sales, which analysts had pegged at three per cent growth."We are less focused on earnings for this quarter as this metric will become more relevant after HBC has reported a full year of earnings as a public company, providing for meaningful year to year comparisons," Woolley wrote in a note Wednesday.The company has been revamping its operations since announcing a nationwide store renovation project that also sought exclusivity agreements with companies outside Canada.HBC has tried to keep its footing in an increasingly competitive market by becoming a go to shopping destination for certain brands. retailer Nordstrom.Baker said Hudson's Bay plans to push ahead with its renovations and a focus on its women's apparel and shoe departments, which have been a top priority."The big opportunity for us at the Bay it's very strong, it's even bigger better margin opportunity at the Bay," he said. It was Chanel haute couture. In Karl Lagerfeld dazzling "Cambon Club" show he boldly mixed .Hudson's Bay reduces loss in seasonally weak first quarter toTORONTO Hudson's Bay Co. TSX:HBC says its loss in the first quarter was smaller and revenue was higher than last year, with its Canadian retail operations showing the biggest improvement.HBC had a net loss of $80.7 million, including