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says Payner. An elevated brand list combined with an overall consumer desire to get more value for their money has aided Bluefly's success. "We've seen growth in our customer file, e mail subscribers and the word 'Bluefly' as a Google search term."Huge purses an emotional crutch"I call it Pandora's box," says Hoy, who also carries aspirin, vitamins, hand towels, soap, sunglasses, lipstick, hand sanitizer, an eyelash curler, dog pills, books, a daily planner, a passport, a camera and more. "It probably weighs over 20 pounds and I carry all of it every day."Our gigantic handbags swollen with all our can't live without necessities haven't only become fashion staples in the last few years, they're the grown woman's security blanket, a reassuring repository of everything we imagine we need, hanging like a toddler from our aching shoulders.The big purse full of stuff is not only a woman's home away from home, it's a reflection of the woman's role as caretaker, says Linda Abrams of the Philadelphia based Council for Relationships."Women in general see themselves as natural caretakers and nurturers," she says. "They're anticipating all the things that they might need or someone else might need. They want to be prepared, just in case."Hoy, whose purse won her those free drinks in Vegas, says she feels a certain satisfaction in being prepared for any emergency. "I got stuck in an airport in January, but I had a toothbrush and contact case and glasses and hand towels and even a spare pair of underwear," she says.Boon or backbreaker?But big purses can take a toll.According to the American Chiropractic Association, women should avoid carrying purses that are more than 10 percent of their body weight but some bags particularly the "mom bag" and even the gadget heavy "man bag" can easily top that., but the potential for all kinds of nasty accidents."The purse is dark and deep and the way we find things is to plunge one hand inside and rotate it around like a Mixmaster," she says. "Sometimes, people get hurt that way." According to a study she conducted, about 14 percent of women carry some sort of knife in their purse.Excuse me, but is that a mouse?Walking around with a junk