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getting it right about 80 percent of the time, but she'd like to pump that number up to 90 percent or 95 percent.The 10 person company, which has raised $2 million in venture capital from Bessemer Venture Partners and General Catalyst Partners, is not yet concentrating on turning a profit. Eventually it will use the rich user profiles it generates to sell highly targeted advertising.Humor looms large in sweater designsWith '70s tunes such as the Hues Corporation's "Rock the Boat" blaring in the background, knitwear and garment designer Michael Simon beamed like a schoolboy when a devoted fan solved the mystery to one of his artistic creations."Oh, these are actual cut outs of little hound dogs to make the sweater look like houndstooth," said the customer, who was within listening distance of Mr. Simon, who was signing the labels of his sweaters during a visit here last Friday."See, she gets it . there's always very subtle humor with each one of these designs and not everyone is always reading into it," the New York designer said during his one day trunk show at Jacobson's in Franklin Park Mall.Most of the items, priced at $90 and up, hailed from Simon's Shopping Spree Fall 2000 collection. Here, the designer says he pays homage to women who love to shop. The collection includes cotton and ramie blend sweaters, some with three quarter length sleeves, and knit coordinates such as matching knee length dresses and cardigans.Known for whimsical sweater details, Mr. Simon's line includes seasonal themes and vivid color schemes: cerise hot pink, blueberry, lime, hyacinth, and boysenberry. Local favorites include his "Think Pink" cardigan detailed with Pink Panther faces, and one titled "Carry On" with leather handbag cut outs attached to the sweater. Other novelties are named "Hush Puppy," "Leap Frog," "Boudoir" a flirty style with bedroom slipper details and "Crosswalk," a cardigan with a patchwork of Sports Utility Vehicles SUVs with real spinning wheels."I like all of them. He doesn't make a bad sweater," proclaimed Shirley Boyles of Sylvania, who rummaged through the collection. Ms. Boyles, a former Owens Corning employee, wore a Pink Panther themed design