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prada sunglasses linea rossa your data "if a company you can't trust buys a company you can trust."Hunch says if the terms of its privacy policy change substantially, it will notify users. The site also gives users substantial control over the data they share, including the ability to delete or modify any or all of it whenever they like.Companies that steward large amounts of consumer information must survive on their reputations, said Ari Schwartz of the Center for Democracy and Technology."Privacy is a part of trust," he said, adding that users are getting better at identifying which sites are trustworthy. "If they do burn their users on privacy, it's going to hurt them."Fake agrees, noting that the user first values she built into Flickr helped the site to succeed in becoming a global community of photography lovers. "The most important thing you can do with users is be honest and trustworthy and don't use the data in any way they wouldn't want."After Hunch has boiled you down into a nicely organized set of preference data, it's your turn to make a specific request. Say you're interested in finding the perfect kind of dog for you: The site then asks you a series of five to 10 specific questions to narrow your hypothetical dog by size, temperament, price and so forth.The result of all that work is the set of dogs that Hunch thinks fit your preferences, purse and personality. Then you'll know if you're destined to own a Border Collie, a Vizsla or a plain old mutt.But before you run down to the animal shelter, remember that this is just the best guess of a nascent system. Hunch's real power, said Fake, will come after it has aggregated data from a huge number of users, the better to decide which buckets and subbuckets each user should fit into."The measure of a really good piece of social software is whether it gets better or not as people use it," she said.Because Hunch has been in a limited preview to the company's inner circle, its user base is lacking diversity."For things like video games and blogs, we're in pretty good shape right now," she said. "We're probably less good at guessing what kinds of handbags women in Illinois like."Fake said that, based on user feedback, Hunch is