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limited collection is individually numbered by hand, which makes it even more valuable for the die hard Pink Floyd fan.People like collecting many things. This appears to be a primal human urge, often irrational in its appeal. Some of us collect stamps or coins, others collect cans or bottles or matchboxes, and yet others have collections of vintage cars. Many limited edition products cater quite naturally to this urge. When the Coca Cola company launched the Jean Paul Gaultier limited edition tattooed bottles of Diet Coke, they became an immediate hit amongst collectors of cans and bottles. The limited edition Michael Jackson cans of Pepsi became collectors items to be treasured forever. This motivator works equally well for accessories such as wristwatches and handbags there are collectors everywhere.In conclusion, it is my contention that every product category and brand can create and use limited edition variants very successfully. Marketers can leverage one or more of these insights to create a new driver of demand, invaluable in today hyper competitive marketplace. So will we soon see limited edition shirts, books, teas, spectacle frames and refrigerators in India? We could then happily toast such interesting product launches with limited edition beer or wine.Limited Edition Handbag CollectionStitched hand made, one of a kind handbags just launched a Kickstarter campaign based on a model to create sustainable living. They are hand stitched by Artisans in West Java creating sustainable living.While large corporations like Wal Mart and Nike exploit cheap labor in sweatshops, Stitched has created a new model for community and employee empowerment. This creates sustainable work without using factories as highlighted in the Stitched Kickstarter video.Stitched founder, Whitey Riley explains, "Our model pays workers an above average wage and each employee knows that where ever that handbag ends up there is a picture and personal story that goes along with it.""We just don't buy into the concept of cheap, disposable mass produced products made on the backs of exploited workers", Whitney explains. "Our handbags are hand made, durable and super fun! Our next step is to create a