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prada san diego feverishly being completed in the famous Gift Lounge for today's show.The Lounge is so hot it even comes with its own handlers.Everyone from Lady Gaga, Black Eyed Peas, Classified, Rise Against, Kelly Clarkson, Alexisonfire, Billy Talent, Shiloh, Nickleback, and co hostperformers the Jonas Brothers will be taking a sensational shopping stroll through this famous room exclusively set up for the stars to pose in, peruse and pack up bling to take back home.What's new this year is the mega watt celebrities will not only be enjoying a VIP experience backstage, but they'll also be giving back to a worthy cause: They're all being invited to sign one of the unique gift bags which will then be donated for auction.This one of a kind collector's item, filled to the brim with some very exclusive gifts, will help raise funds for the CP24CHUM Christmas Wish charitable event.Not bad for an evening of shopping that literally takes "months of planning," says Samantha Haft, company co founder of On 3 Productions, celebrity gifting specialists who, along with the MMVA, has worked on everything from the Tony awards, the Daytime Emmys, and even the Super Bowl."The gift lounge is an opportunity for stars to customize their own collections, selecting from an exclusive array of products and services on display," says Haft, adding it's more about "fitting the collection to the event."Haft calls this year's gift lounge "the coolest it's ever been just chock full of the latest celebrity must haves, many just hot off the press."With this being one of Canada's hottest red carpet events, the organizers wanted to highlight brands that are true to the show's roots, focusing on made in Canada items like CHA CHA handbags. "Plus there will be more interactive elements than ever before, with companies like MOROCCANOIL offering a celebrity stylist to provide hair tips, and Guess? offering their latest watch collection to the mix."Other brands bringing their "It" factor include BENCH apparel, Kameleon Jewellery, the hottest new must have denim from Tenstate Jeans and even Keurig's one cup brewing system perfect for keeping the stars well caffeinated on the road.Throw in Avon, Clinque and Nestle