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prada handbag on sale to get this area rejuvenated "Dansereau plans to hire some extra help with the store, however until more people shop in the downtown area, she will have to find other ways to bring people to her store."I enjoy it, it's just the cost factor is a little bit under at times," she said. "I love the shop, love the location everything about it; it's just the fact that I have to get more customers and more awareness and not just browsers shoppers. I get a lot of people coming in for the first time, of course they're just coming in to take a look to see what's here, so I do have to get people back and shopping."Local store chain founder took cues from ColumbusAfter 16 years in retailing, working for industry giants like Federated Department Stores, The Limited Group, and the Disney Co., Toledo native Doug Zaper finally felt ready last year to start his own retail chain.Though his love for Toledo remains strong, when it came time to launch Jule a fashion accessories boutique for women the Bowsher High School graduate knew there was only one place to start. Columbus.Also, Ohio's capital city is an excellent test market and incubator for retail start ups. "It's three times the size of Toledo, so you're going to get a lot of votes on your concept," he added.But following a successful first year, Mr. Zaper was equally certain where his second store should go Toledo.Jule named for his youngest of four daughters, Julia opened at Westfield Franklin Park last month. A third store will open soon in Dayton and he hopes to add six more in 2007, mostly near Detroit.The store carries both designer jewelry and handbags and private label items, but prices range from $6 to $600. "So we don't really have a specific age we go after. Women can be 12 or 82 and shop us," Mr. Zaper said.Candace Corlette, retail analyst with WSL Strategic Retail in New York, said the inexpensive teen trinket niche is pretty crowded, but the retail target of store seems wide open."That is the one bare surface on the retail map and there aren't many," she said. Higher end accessories is generally handled by department stores and specialty clothing stores, she added.If Mr. Zaper's plan works, he could have