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prada shoes for women online company separates the riff raff with requirements vendors have $2 million liability insurance, a Dun and Bradstreet rating and a product people want."The ultimate vote is not us but the cash register," said Excell Lafayette, director of supplier development whose staff weeds 12,000 off the street suitors to fewer than 1,000 for an audience with a buyer."We have plenty of successes if people are patient," he said. "We found a woman in Cleveland at one of these seminars who makes a blueberry cobbler. She went from one store to 183."Vendors offer cautionary tales of becoming a Wal Mart business partner. If your product is a hit, the chain could ramp up orders into the millions. That tempts you to borrow to expand production fast, then face the reality Wal Mart will look for ways to sell it cheaper while you pay down debt.Such qualms are a reason why Wal Mart wants to never be more than 25 percent of a vendor's business.Nonetheless, Wal Mart never eases off the pressure to pare retail prices. I remember how proud a Tampa apparel maker was at creating a pair of men's khaki pants Wal Mart could sell for under $10. The problem wasn't whittling the price to $9.87. The risk was whether the pants would last longer than the industry standard 52 washings.Wal Mart even used the seminar to pitch goods and services at Sam's Club, which, after all, is a store for small businesses.Jim DeVincenzo, a Wesley Chapel inventor who invested $100,000 maneuvering his version of a kitchen paper towel holder to market, compared the product pitching experience to venture capital groups.Locally owned store in mall benefits from buzz Local News SalemNewsThe Salem News has a real name policy for commenting. Users may sign in using the Facebook Connect tool above the comments field. Once your first comment is posted by a moderator, all future comments will post automatically. A staff member will contact you directly to confirm your identity. It may take a day or two before you can post comments. Only your user name will be public.PEABODY Like millions of other Americans, Tracy DeLuca of Marblehead went shopping yesterday on Black Friday. But instead of hitting some big box retailer or department store,