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prada men eyeglasses frames door, studded leather boots for the rocker chick. The shoes are designed in house, often by a team of high profile celebrities and stylists, and customers receive the pair of their choice starting at $39.95, including shipping. Members can skip a month if they don't feel like receiving a new pair of shoes, provided they opt out usually by the fifth of the month.The members only programs have attracted hordes of loyal shoppers. The sites, subscribers say, are easy to use and customer friendly when it comes to returns, and usually do a good job identifying what styles members like."It's very addicting. I have a heel collection now; before, I probably had maybe like one or two pairs that lasted me years," said Amber Venturina, 26, of Yucaipa, Calif., who joined ShoeDazzle in June and also became a member of JustFabulous. Now, "I have to have shoes in every color."Shoe club officials say the websites make shoe buying less overwhelming, while bringing the elite service of a personal shopper to the masses."Not everyone has access to a stylist, but we can be a stylist through that technology and, hopefully, recommend the right products," said Josh Berman, chief executive of BeachMint Inc., which operates newly launched shoe club ShoeMint. "Rather than going to an Amazon or Google and typing shoes and having thousands of things to choose from, what we're learning is consumers like to be curated and shown what is hot."But as fashion memberships surge in popularity, they're adding to the pressures on bricks and mortar merchants. Because shoe clubs sell directly to customers and don't operate physical stores, they're able to save on staffing and rent, enabling the brands to price the shoes for about half of what they would cost at the mall, company officials estimated."We are in the midst of a reinvention of retail," said Kasey Lobaugh, a principal at Deloitte Consulting, who follows online shopping trends. "Retailers are being forced to innovate the business model. If they don't, there is now a long list of nontraditional competitors who will."Another problem for old school retailers: Many members are flocking to the shoe clubs' Facebook pages and other social media sites