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of details. But with so much attention lavished on every one, should we only call them details?'A second ad showed a woman making a wallet, with the text stating: 'The young woman and the tiny folds. In everything from Louis Vuitton, there are elements that cannot be fully explained. ''What secret little gestures do our craftsmen discretely pass on? How do we blend innate skill and inherent prowess?'Or how can five tiny folds lengthen the life of a wallet? Let's allow these mysteries to hang in the air. Time will provide the answers.'In 2007 the label launched one of the world's most expensive handbags, called the Louis Vuitton Tribute Patchwork Bag which cost around 24,000 and was snapped up by celebrities including singer Beyonce.Bosses at Louis Vuitton told the ASA that its 'artisans were trained over many years to be able to carry out the various activities involved in the creation of one of their accessories' and said the models in the photos were 'instructed' how to pose by experts.Bosses at the fashion house admitted that sewing machines were used as they made the items 'more secure and were necessary for strength, accuracy and durability'.But ASA bosses found that Louis Vuitton were in breach of the truthfulness clause, saying it 'considered that consumers would interpret the image of a woman using a needle and thread to stitch the handle of a bag in the ad to mean that Louis Vuitton bags were hand stitched'.They also found that the advert featuring a wallet being made would also lead people to believe it was almost entirely hand crafted.The ASA said that although Louis Vuitton provided it with evidence that many 'hand crafting techniques' were used in the production of the bag and wallet, it fell short of what was needed to prove the products were made by hand.It stated: 'We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine.'Because we had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded that the ads were misleading.'Louis Vuitton 2010 New