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prescription shooting glasses shoppers like Liu are increasingly turning up their noses at labels they believe have been tainted by the common touch, seeking out understated, and exclusive, merchandise from the likes of Chanel or Hermes instead. That is becoming a big challenge for designers hoping to cash in on the world's fastest growing luxury market."I have two Louis Vuitton handbags but I no longer carry them although they are still in fashion," said Liu, a 31 year old employee at a multinational cosmetics firm."I don't think the brand fits me anymore."More than a decade of strong economic growth has helped swell the disposable incomes of millions of Chinese, creating legions of men and women with a voracious appetite for status symbols regardless of the cost. economy faltered, mainland Chinese shoppers spent an estimated 111 billion yuan 11 billion pounds on luxury goods, according to consultants Bain Co.China is the world's third biggest market for personal luxury goods, worth at least 160 billion yuan $25 billion. In the next three years, it is expected to leapfrog over Japan and the United States to take the top spot, with the luxury segment expanding to 180 billion yuan $28 billion.As it grows, the market is also maturing, moving from so called aspirational luxury, where bling is king, to what experts call absolute luxury: the desire to be seen as both wealthy and discerning."In the past, it was just a checklist. If you were one of the top five brands out of some magazine, you found that people in China just checked the checklist and bought according to the list," said Vincent Liu, partner at Boston Consulting Group."Going forward, people will be more selective. They know what and where and when to use what brands and products."For sophisticated consumers like Liu, that means purchases such as a $2,000 Chanel mini bag and a Prada clutch. She's also eyeing a coral lambskin bag from Bottega Veneta, the Italian fashion house renowned for its signature woven leather goods."The truly wealthy, the real millionaires, they will not want to buy LV Louis Vuitton or Gucci because they are too commonplace," said Shaun Rein, managing director, China Market Research Group. "Rich people are getting richer and