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prada eyeglasses warranty then, every guy in America had the same wardrobe. Suits were gray, sometimes navy. Shirts were white, sometimes blue. Shoes were a pair of black and a pair of brown. On weekends, we all wore torn jeans, t shirts and sneakers."And we were going along happily until someone decided, 'Guys, we're going to change all of this.' Essentially, what they said was, 'Nothing you own works.' People were traumatized. But you trust a brand to the degree it has served you in the past. So I set out on this mission to help. And I knew one day it would be a steppingstone to women's wear."It was. As with men, the key to Cole's new women's line was easing the process of dressing fashionably. "For women, there were countless things shoes, handbags, skirts, blouses and everything had to match. We figured out a way to simplify the entire equation with one word: It's called black." The look of Cole's clothing has been called "Prada for the people" by New York magazine. In essence, he takes the high fashion, urban style of European designers and makes it accessible and affordable for Americans. He also sells perfumes and colognes.The key to the company's evolution, he says, has been trying to create an equation of price, value and style and tweaking it frequently. "There are no hard and fast rules. That's part of being a successful entrepreneur the ability to not be married to a specific path."In 1994, Cole took his company public, partly to raise money to fund the countrywide expansion of his chain of stores. Through Jan. 5, the company stock had returned 26.4% for the prior 12 months and 140% for the prior five years. It reported a profit of $10 million, or 49 cents per diluted share, on sales of $132.1 million for the quarter that ended Sept. 30, 2003 , compared with a profit of $6.8 million, or 33 cents a share, on sales of $123.5 million for the comparable quarter a year earlier.Despite his company's growth, Cole still spends time pondering the importance of fashion in a world battered by calamity and woe. And not surprisingly, he has concluded that fashion does have qualities that redeem it, even if it pales in importance next to the subjects of his ads. "It's an extraordinary