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prada sneakers on sale spending power."Getting a handle on how the spending power of those two groups translates into sales on shop floors can bring surprises. based consultancy Pao Principle, which found that the average female Chinese luxury consumer spends roughly 11% of her income on luxury handbags alone. The consultancy collected data from 356 of mainland China's elite consumers, who had purchased a luxury handbag, watch or piece of fine jewelry in the previous 12 months. With 311 participants buying handbags, Pao Principle found that the average shopper has an annual income is RMB 125,000 US$18,380 more than three times the average RMB 39,000 US$5,700 salary earned in Shanghai and bought two US$1,000 handbags. In contrast, female shoppers in the United States making US$150,000 or more annually spend about US$3,000 a year on handbags.Though Compagnie Financi Richemont a Swiss luxury goods company bought a majority stake from founder David Tang in 1998, Shanghai Tang continues to bill itself as China first luxury brand and recently took over its mainland China distribution after operating through a partner. It also continues to wrap its designs around traditional Chinese garb, melding both traditional and modern fashion so that shoppers will find cheong sams in shocking pink and silk Mao suits in electric blue. Tang is proud to be the first luxury brand originating and made in China, and many other luxury brands now use China as a manufacturing base, says le Manse shows that brands anticipate strong demand."But there are also homegrown challenges. For one thing, while China consumers might be getting wealthier, it doesn mean they want to do their luxury shopping at home, especially if mainland China import duties continue drive up prices. It no surprise then that Bain says higher income households in mainland China what it defines as earning RMB 50,000 or more a year make 60% of their luxury purchases overseas compared with 40% of lower income households, earning between RMB 5,000 and RMB 14,900.The top fashion labels also need to brace themselves for the stress and strain of being part of ongoing global trade tensions. In March, for example, China state media reported that Chinese