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prada sneakers for kids earnings forecast as high discounting during holidays is likely to drain profits. Wet Seal's and Hot Topic's same store sales dropped 2.1% and 1.7% in December over the same period last year, contrary to expectations. 3 4 Special Offer: Jim Oberweis had subscribers buy Aruba Networks ARUN at $11.73 and Cirrus Logic CRUS at $6.82 last February. Both are up more than 100%. LULU is a double, too.Even the department stores like Macy's and Kohl's reported sales below expectations. 5 Not all competitors have struggledDespite many retailers falling short on sales expectations, December sales results were rather mixed with a number of retailers topping analysts' expectations.The Buckle Inc., which makes apparel and accessories for men and women, reported strength in December, with same store sales up 6.1% over the last year, beating expectations for a 4.5% increase. Saks also managed to exceed analysts' expectations which sent the stock higher.Still, the relative strength versus competitors signals a strong competitive position for Limited Brands, since the company generated strong December results while avoiding the trap of heavy discounts and promotions. stores. stores' RPSF decreased from $731 in 2006 to $581 in 2009 driven by declines in store traffic and transactions as well as decreased units per sales transaction due to reduced consumer spending during the global economic downturn. For full year 2010, we forecast RPSF to increase back sharply as consumer spending has picked up significantly since the downturn. RPSF will increase at a slowing rate for a few years and then level off based on the following factors:Increasing market share in intimate apparel salesOver the past few years, the share of branded products in the intimate apparel market has increased primarily due to forward integration by brands into retail. RPSF is likely to increase. intimate market, controlling nearly 38% of the market, will be most benefited by this trend. Other major players, like Hanesbrands, Maidenform, Warnaco and Fruit of the Loom will also witness a surge in revenues.Expansion into new product categoriesVictoria's Secret in the past has expanded its product offering outside the core lingerie