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discount prada purses relying solely on their designers' instincts, for example, some luxury fashion houses, including Italy's Gucci Group, are now using focus groups to find out what consumers actually want.Louis Vuitton, a unit of LVMH Moet Hennessy Louis Vuitton, the world's largest luxury goods company, is pursuing a more fundamental overhaul. With help from management consultants at McKinsey Co., Vuitton set out to make its manufacturing process more flexible, borrowing techniques pioneered by car makers and consumer electronics companies. "Behind the creative magic of Louis Vuitton is an extremely efficient supply chain," boasted Yves Carcelle, the brand's chief executive officer, at a recent news conference.Tampering with Vuitton's production poses a risk to the brand's image. Customers pay hundreds of dollars for its logo canvas bags, for example, partly because they have bought into the notion that skilled craftsmen make them the old fashioned way. Although the company has been modernizing gradually for some time, that reputation is still vital to the company's success.The public image of Louis Vuitton, which was founded in 1854, has been shaped by celebrity advertising, lavish fashion shows and the star power of its top designer, Marc Jacobs. Its spring collection was unveiled at a show Sunday in Paris. Although it designs apparel, the bulk of its sales come from accessories such as handbags, wallets and suitcases. The company has long regarded limited edition products as a way to bolster its cachet. As a result, customers often found themselves on waiting lists for popular merchandise.That thinking is changing. "What do our clients want? Products that are always available in stores," said one company document outlining the changes.The new factory format is called Pegase, after the mythological winged horse and a Vuitton rolling suitcase. Under the new system, it takes less time to assemble bags, in part because they no longer sit around on carts waiting to be moved from one workstation to another. That enables the company to ship fresh collections to its boutiques every six weeks more than twice as frequently as in the past, according to one Vuitton official."It's about