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retail prices months before a product is launched, so we need a forward view of what the market will bear. We're using real time consumer insights gathered through online engagements which give us actionable data on how to set MSRPs. This gives us insight into higher price point and margin opportunities, well before the product introduction."As we have been sharing over the last few posts, price is an essential element in determining a new product's success or failure. Using historical norms to predict the price performance of a new product is analogous to using a stock or mutual fund's history to predict how that security will perform in the future. As we see in nearly all investment literature: "past performance is no guarantee of future results."I am passionate about removing the distance between consumers and retailers. Years ago, retailers engaged with shoppers one on one to understand their needs and preferences. As the industry grew, personal dialogues were replaced with automated systems. Today, many retailers and brands have lost touch with who their customers are and what they truly want. As a former merchandising executive, I saw a need for retailers and brands to re engage with consumers to determine how products will perform before costly investment decisions are made. In 2007, I founded First Insight, a technology company, to deliver what is now the world's leading platform empowering retailers and brands to introduce the right products at the right price. I enjoy exploring and writing about how retailers can identify and deliver what their customers really want.How do you wear a triangle silk scarfI am assuming it a small scarf? If so then the most obvious idea is to tie it loosely round your neck. There are several ways you could do this either tie the ends behind your neck so the triangle section sits at the front almost like a bib! or you could fold it a few times to make it more of a rectangle shape, then tie it round the neck, finishing with a small bow, slightly off to the side. I think the second style can look very chic and quite French, and it can make even a simple t shirt and jeans look more glamourous and make your overall look more togetherYou