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prada wallet review country, there a debate about how much hope the high end fashion chieftains should be pinning on the economic juggernaut.That not to say China isn highly enticing. Of China 100 largest cities which include Beijing, Yantai and Zhanjiang consumption is expected to double between 2008 and 2015, says a report published last autumn by McKinsey Company. The consultancy expects consumption in other cities, including Shanghai, to jump more than 50% over the same period. Filling the fashion houses with optimism is that many of those consumers will soon be able to splurge on designer clothes and accessories as McKinsey predicts that the number of wealthy households in China that is, urban households with annual income of some RMB 250,000 will increase from 1.6 million in 2008 to more than four million by 2015.How times have changed. Even in the country largest urban centers, there was not much in the way of high end fashion labels until the economic reforms began taking effect in the early 1990s.It didn take long for the likes of Chanel, Dior, Gucci and Armani, among others, to open opulent stores in major cities with the same look and feel and merchandise as their stores in Paris, Milan, London and New York. Today, Paris based LVMH, the world largest luxury group, has 29 boutiques in 25 Chinese cities, having opened its first store in the country nearly 20 years ago in Beijing Palace Hotel. Gucci of the PPR group, meanwhile, has stores in 23 cities, with five in Beijing and four in Shanghai.Yet as with other consumer goods sectors, the learning curve has been steep. "The market is so complex and big, but for a long time, people made the mistake of thinking that China was one place, applying only one strategy across the country and selling the same product whether it was in Shenzhen in the south or Chengdu in the west, says Melvin Chua, founder of Ink Pak, a public relations and events business in Shanghai specializing fashion industry. would not do that if you were in America.One of the biggest lessons for foreign companies operating in China is the need to on which cities to focus, according to the McKinsey report. As it notes, China has 815 cities, 200 of which with a