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prada infusion mobility and ease the pain of injuries from ailments like diabetes. He reopened Ace Shoe Service in 2005, renting space in the rear of American Drive In Cleaners.Today, he combines both skills in a business he says draws customers from as far as Malibu and Montecito, including many who call for appointments. "They call me 'El Mago,' like I do magic," he said.Lucero, an Oxnard resident, will repair he prefers the word restore any shoes but specializes in luxury brands like Florsheim, Salvatore Ferragamo, Coach and Bali. His best customers are people willing to pay $200 or more for a pair of shoes but want them to last.He said the recession has not increased his business much, because people who wear expensive shoes have always opted for repair over replacement."If you go out and pay $200 for a pair of Bali or Florsheim shoes, you're not going to throw them away just because they need new heels," Lucero said. "It doesn't matter how rich you are. That's why you're rich because you're not spending your money like that."Depending on the shoe, Lucero said, the price for new soles and heels ranges from about $48 to $55. He also restores leather jackets, handbags, even high end tennis shoes.A big part of his business is orthopedic fabrication, producing custom made devices that can help people with conditions including toes amputated because of diabetes, injured knees that won't bend much, and walking problems because an injury made one leg shorter than the other.Lucero said he often makes devices for people with foot problems who don't have health insurance. "I try to educate people on what can be done," Lucero said. "Some people are hurting because they can't afford it. I do whatever I can do to make them comfortable."A few weeks ago, a runner with foot pain was referred to him by a doctor. The man had tried a plastic orthotic for arch support but that didn't work, so Lucero made a plaster mold of his foot and discovered the man needed more support on the ball behind the toes. Lucero made a full foot orthotic that, he said, enables the man to run five miles today.Lucero has shoe repair contracts with the cities of Oxnard and Port Hueneme and Naval Base Ventura County.