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baroque prada sunglasses they have to go to a night school so no one would know. 'He found one of Amos's books and he said he would call the police if Amos didn't leave straight away' this shows that black people not just treated really bad by their boss, but also by the government.How superbrands create our designer desiresExactly what messages are my jeans giving off?It was a question I was forced to consider while filming Secrets of the Superbrands: Fashion, a documentary which uncovers some of the secrets of the biggest names in fashion.I never bought a designer garment in my life value for money always been more important to me than a logo and I always wondered how it was that a handful of clothing mega brands had people flocking to them.How is it that expensive handbags get some women so hot under the collar? How has Diesel built a 1bn business selling brand new jeans which already look worn out? And how has Nike managed to get into the heads of kids of only seven, who already want that tick on their clothes?But back to my jeans. Style anthropologist Ted Polhemus told me that jeans communicate authenticity.And nothing says "I one of the people" or "I really lived" like a pair of worn jeans.She analysed the brain of a designer fashion fan in an MRI scanner, showing her pictures of 15 handbags from Primark and Asda, then pictures of expensive designer handbags from the likes of Gucci and Christian Dior.The cheap bags didn register but the expensive ones lit up our guinea pig "pleasure centre", an area associated with reward, craving and addiction.The results confirmed Neurosense own research. We are fundamentally excited by high value objects.Buying and wearing expensive luxury brands signals to others that we genetically fit, because we accumulated so many resources that we can afford to waste a few thousand on something as frivolous as a handbag.But what if you crave it but can afford it? The desire for these bags is so strong that a company in Manchester is now actually renting them out to women for 100 a month.Although in Nike case, an annual marketing spend of over 1.8bn might just be a factor.Many big name brands are manufactured in developing economiesWe spoke to 10 year