prada wallets doudoune prada pas cher paris femme france

prada wallets clearly didn't have the money for that." So he hit upon the idea of borrowing a friend's tractor trailer, parking it in front of the Hilton and peddling shoes from there. Unfortunately, that required a permit, which only the city could issue."I called the mayor's office and said, 'How does someone get permission to park a 40 foot trailer on the street in New York ?' And they said, 'The answer, son, is that they don't. This is New York . There are only two exceptions if you are a utility company doing service or a production company shooting a full length motion picture.'"The next day, Cole changed the name of his company to Kenneth Cole Productions Inc. and filed for a permit to shoot a full length motion picture called, The Birth of a Shoe Company. "With the mayor's blessing, I opened for business on December 2, 1982 . I had two New York policemen as my doormen, compliments of the city. I sold 40,000 pairs of shoes in less than three days."I tell that story often because we need to remind ourselves that in business and in life, the best solution isn't necessarily the most expensive one, but it's almost always the most creative one," Cole says.The first major ad campaign started three years later, as Cole was helping to pioneer what has come to be known as cause related marketing. In the ad, he highlighted the AIDS epidemic. "You couldn't talk about AIDS then. The president of the United States, Ronald Reagan, didn't mention the word AIDS until 1987. I wanted to talk about the stigma, about not being able to talk about it."His ad featured a number of well known fashion models and small children; everyone was barefoot. The slogan was, "For the future of our children." With the next ad, also about AIDS, he took a more in your face approach. In The New York Times, he showed a full page picture of a condom in its packet. Beneath it was the slogan, "Shoes aren't the only thing we encourage you to wear," and under that, "Support the American Foundation for AIDS Research."While his ads were grabbing attention, Cole began to transform his shoe company, first adding accessories, then clothing. A workplace phenomenon casual Fridays helped with the transition. "Until