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coach outlet sale placement is a little more subtle but nonetheless based upon the reader sort of accidently falling upon the mention. Maybe that involves an inch or two of commentary embedded in a larger news story or a couple of sentences rewritten from a news release that fills a hole in a newspaper page.The diverted eyeball strategy was justified by some audacious claims as to audience reach. That one graph short on an interior page of the local newspaper raised claims of an audience equivalent to the circulation of the newspaper. Score a TV placement? That means millions right? Because however many viewers Nielsen projects to have watched that station during that time period potentially saw the snippet of video or comment that you snuck in front of them.Still working? Not so much. While the theory of diverted eyeball distribution made the migration from traditional media forms to online, it's not quite the same. Because the claims of audience reach are based upon a concept of a passive news consumer casually taking in whatever is hoisted at him (or her). It's about starting the day by paging through the newspaper at the breakfast table and ending it sitting down with the family to watch the evening news.That's not what today's news consumer looks like. Paging through the morning paper now might be scrolling through headlines from 10 news sources on Twitter. Casually perusing what's on the next page is less likely than searching directly for the information you want. So with more paths to get information and more devices to access it, the role of editor or gatekeeper has in many ways passed directly