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2013 coach purse there's reason to think this might appeal to a few women out there.The idea for the wine purse originated a few years back in Sweden. Alternative wine packaging has been surging across Scandinavia, and luxury wine expert Takis Soldatos took notice, Stern says. Soldatos then paired up with the bag designer, Sofia Bloomberg, and came up with the Vernissage brand. Since its Swedish debut in 2010, the wine in a purse has launched in China, Japan and several other countries in Europe. will start seeing these bags of wine in the next few weeks. But since wine consumption continues to steadily climb, what took the purse so long to make its voyage here?The answer may lie within the stigma of boxed wine, which suffers a reputation for being cheap and generally lousy. Plus, a box can't really compete visually with a sleek glass bottle.And yet there's a silver lining to all the cardboard and plastic: Bags seem to actually be better than glass for preserving wine. When a glass bottle is uncorked, air rushes in and starts to oxidize the wine, and distort the flavor. The bag in box technology forces the wine out of the tap while only allowing in a minimal amount of oxygen. Hence, it keeps longer even up to a few weeks.Oenophiles should be happy to know that Vernissage is pumping French wine from Vin de Pays d'Oc into its airtight bags. There's a Chardonnay Viognier (in a white bag), a Cabernet Shiraz (black), and a Rose (pink, of course). A 1.5 liter purse will run customers about $20. The 3 liter bag will cost about $40.As for how well the purse will do stateside, only time will tell, but success on other