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white coach sunglasses day with family.Overall, the National Retail Federation expects retail sales to be up 4 percent to $602 billion during the last two months of the year. That's higher than last year's 3.5 percent growth, but below the 6 percent pace seen before the recession.Analysts expect sales to be generated at the expense of profits, as retailers will likely have to do more discounting to get people into stores.Here's how the start of the holiday shopping season is playing out. E commerce sales rose 20 percent on Thanksgiving compared with last year, according to IBM Benchmark, which tracks e commerce sales for 800 retailers. Still, heavy discounting and shoppers' use of coupons depressed the dollar transactions. The number of items shoppers threw in rose 1 percent, but the average order size slipped 2.5 percent to $127.59.Growth was moderate in the morning and afternoon on Thanksgiving, at about 10 percent. when many merchants opened their physical stores for shopping and posted new Black Friday promotions on their sites."We are definitely seeing savvy shopper benefit from early discounting that stores are doing," said Jay Henderson, strategy director for IBM's Smarter Commerce.IBM also said traffic from mobile devices accounted for 43 percent of all online traffic on Thanksgiving, up from 32 percent a year ago. That figure averaged 40 percent during last year's holiday season. At least one person has been injured in Northern Ireland as shoppers rushed to get their hands on deals for Black Friday, a day of sales modeled on the American kick off to the holiday shopping season.The Northern